Leaders in Marketing
Branding
Branding
Branding is the promise of a distinct, memorable experience
that sets the expectation of future interactions.
Four Steps to Branding
Branding contains four important steps: Brand Discovery, Brand Strategy, Brand Identity, and Brand Unity.
Brand Discovery
Brand discovery is the first and most important service we plan to provide to your organization. This step involves really getting to know you, your goals, your partners, your key employees, and your target client. This phase involves meeting staff members, conducting research and interviews, and really drilling down to the core of how people relate to your brand.
Brand Strategy
When developing a brand strategy, we look to create a brand that stands out in the marketplace and positions itself as an irreplaceable partner that solves a problem or answers a need.
Our goal is to communicate the inherent superiority of your organization’s brand experience, so much that customers choose your brand in a down economy.
Brand Identity
Once we have developed your brand strategy, we will refine your brand identity in a visual way to include subtle supporting elements and taglines. It is paramount that you have a brand identity that resonates with consumers and reinforces the emotional relationship at the heart of a truly successful brand.
Brand Unity
In the brand unity phase, we develop brand guidelines that unify your brand in all that you do. We express how to properly use your brand in various marketing, advertising, or promotional campaigns.
Knowing how and where to use your brand is just as important as how NOT to use it.
We needed a brand makeover, something more modern and representative of our community.”
“The team at ADS Dental Marketing did a great job with our new branding.”
Adam Brown, DMD,
Commerce Dental Group
